A popular family-owned Union Beach hair salon will soon open a second location a 3135 Route 35 Hazlet. But this shop will just specialize in blowouts.
The new shop called “Blowout Lounge, Kevin Kelly Salon” will offer unlimited blowout packages and makeup services, as well as other deals. It will be an extension of the full-service salon at 301 Florence Ave., near the Union Beach waterfront.
Salon blowouts are a luxury service in which the stylist uses a round brush and blow dryer to create smooth and sleek hairstyles. A blowout session can last a half hour to 45 minutes.
Inside the salon Kelly designed are four styling stations and two hair washing sinks. A rustic theme featuring brick and natural green tones are reflected in the wood framed mirrors and enhanced by the macramé window coverings and a faux buckskin on the floor. There is a big plush couch and plans for three individual chairs by the window looking out to the highway.
The hair salon is located in the store formerly occupied by Mr. B’s Pool Shack, which has moved to the strip mall in the rear of the former Toys R Us plaza at 3091 Route 35. Prior to that, it was a hair salon called Charisma. The VIP nail salon is next door. The shop has parking for six cars.
Kelly, 21, of Union Beach has always displayed a passion for hair styling. When others wanted video games, he wanted wigs to cut and experiment with.
“Kevin has a lot of passion for what he does,” said his parent, Sue Costello. “Ever since he was little he has always had a fascination for hair.”
The Keyport High School graduate started cutting hair seriously at 17 in a shed behind his grandmother’s house, who also is a stylist. From there he moved on to cutting hair in the garage of his parents’ home in Union Beach. He earned a degree at Robert Fiance Beauty School. He got so popular that the family decided to back his ambition by opening a salon.
His other parent, Stacy Lauro, handles the business side. She said the shop is hiring stylists and is excited to get to know the Hazlet business community.
They already have helped out the RAINE Foundation on several occasions in the past. For example, when RAINE held a prom for special teens, the Kevin Kelly salon offered the hair and makeup services.
Salon hours will be Tuesday through Saturday when it opens, which will be right after the family gets the green light from the New Jersey State Board of Cosmetology and Hairstyling. A grand opening will be held sometime in July.